Cost of poor quality calculator · Multi-industry
How much does
a customer complaint
really cost your company?

What your quality department records is only a fraction of the real economic impact. The costs that never appear on any invoice are the ones that hurt your bottom line the most. Choose your industry and work it out in under 30 seconds.


1 Your industry
▼
2 The scale of the problem Fill in one or both · with both, maximum precision
OPTION A
How many customer complaints do you receive per year?

Formal complaints, returns and non-conformities received from customers over the last 12 months

complaints / yr
OPTION B
What direct cost do you record for complaints?

Recorded total: QA and lab hours, scrapped or recalled product, logistics handling

€
AND/OR
3 The size of your company Optional · fill in only one
Average revenue per customer
Average annual revenue a customer brings you
€
OR
Revenue & number of customers
We work it out for you (revenue ÷ customers)
€
OR
I don't know
Leave it blank
We'll use the
industry benchmark
— Estimated total economic impact

Visible recorded cost
—
What appears in your quality reports
⚠ Real economic impact
—
Total cost including what goes unrecorded
What your reports don't show
—
Times more than you think you're losing
Real cost per complaint
—
Average impact per incident handled
Where the money goes — The financial iceberg of complaints (ASQ / Feigenbaum model)
What QA records
—
Lost productivity & operations
—
Commercial damage & regulatory risk
—
Detailed breakdown of indirect costs
▾ Show breakdown
Lost productivity & operations
Commercial damage & regulatory risk

The ranges shown are per-incident references for the selected industry, adjusted to your company's size. The amount is the model's estimate applied to your annual complaint volume.

Applied parameters — benchmarked industry figures
● figure you provided ● industry estimate — hover over ⓘ to see the source
— Executive takeaway for your next board meeting
—

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⚠ This calculation is an indicative estimate based on industry benchmarks and the data entered. The actual result may differ depending on each company's specific circumstances, and it does not constitute financial advice. Its purpose is to illustrate the order of magnitude of the hidden cost of poor quality as a starting point for a detailed analysis.

Methodology: ASQ Cost of Quality · Feigenbaum Hidden Cost Model · 1-10-100 Rule